The brief for this project was to create a new cannabis brand in anticipation of legalization in Germany.
The brand would need be bright and friendly to appeal to all genders and different age groups. The brand also needed to seperate itself from the shabby image of conventional head shops and stand for an informed and educated way to enjoy cannabis products.
My work included developing a brand name, designing word and image logos, product mockups, web pages and pitch decks. The company is currently in stealth mode and in the process of raising capital.